Tire Reviews [Tire Reviews LLC] is run by Jonathan Benson, and is the leading tire information resource in the world. Tire Reviews helps millions of tire buyers each month decide what tire they should purchase.

In my role as a professional tire tester helping people make purchase decisions, I hold myself to the highest standards I possibly can to preserve my impartiality. I would argue that the testing standards of Tire Reviews exceeds any other tire test available due to completely open data, transparent grading, blind testing, and conscious decoupling of financial rewards from test results. I am not aware of another tire test publication that goes to these lengths to ensure fairness of results.

As long as Tire Reviews is under my control, you will never see a review or comparison video that has been sponsored by the subject of those videos, and you will never see a tire recommendation that has been paid for.

Tire Testing Information

Tire testing is hugely complicated and expensive, and requires very specialist test facilities which are more often than not owned by the tire companies. This means tire manufacturers host most of the world's independent tire tests, including Tire Reviews, Auto Express, Auto Bild, ADAC, Tire Rack, Car and Driver etc.

When a company hosts a Tire Reviews tire test, they have no control over the tires included in the test, the tests conducted, or the results of the test. This is entirely under my control.

It is true that often the tire companies hosting the test place well in the test, this is because of two major factors:

1) The tire manufacturers with the resources to host independent tire testing are usually the premium manufacturers with the budget to make class leading products. 

2) Tire manufacturers are keen to have their new products tested to firstly spread the word about a new tire launch, and also because test their new tire during development against all the key competitors, meaning they are confident the new tire will perform well in the test. They would not be inviting press to test the product if they were not confident from internal benchmarking it was class leading.

There is a list of tire tests Tire Reviews has conducted, who hosted, and the result at the bottom of the page, where you will see hosting does not guarantee a win.

To further promote transparency of results, Tire Reviews is one of the few publications that is fully open about how the final results are calculated. There is no secret background calculations made to the Tire Reviews scoring system, as there are with AutoBild and ADAC etc, to put the tires into grades. Tire Reviews also publishes ALL the data in the test to ensure you can verify the calculations made to arrive at the final results.

Lastly, where possible, I test blind, meaning during subjective tests (handling, noise and comfort) I do not know what tire I am driving on, which further helps remove any potential for sub concious biases to the host of the test.

Advertising Information

I started Tire Reviews as a hobby because I love testing tires and automotive products, not to make money. Over the years the workload has made Tire Reviews a full time endeavour, so sponsored content makes up a part of our revenue and without it, Tire Reviews would not be able to operate.

Tire Reviews does not currently produce full-length sponsored videos on the YouTube Channel. Every test is completely managed by myself, and I have full editorial control. No company can pay for preferential placement, scheduling, or pay to produce a video that I wouldn't otherwise create. I choose the products I cover.

Video Integrations

Any advertising in Tire Reviews videos will be clearly marked as advertising.

Website advertising

Tire Reviews offers advertising on the various tire reviews websites. Advertising on the website is separate to any testing or YouTube content, and there is absolutely no agreement or verbal implication that advertising on the website influences any content schedule or test results.

AdSense Advertisements

The pre-roll and post-roll advertisements placed on Tire Reviews YouTube videos and banner adverts on the website are selected by Google's AdSense platform. Tire Reviews has no input into those advertisements or affiliation with the companies that produce them.

Social Media

All sponsored content on the Tire Reviews social media channel is marked by the hashtags #ad or #sponsored, clearly displayed in the body of the caption or on the Story. If these hashtags are not present, the photo or video is organic content.

Travel and Accommodation

Tire Reviews does accept travel and lodging assistance from companies. This includes airfare, train, taxi, and hotel to manufacturer release events, industry trade shows, and other media opportunities. It can also include incidental costs during those occasions (such as meals.) This has no bearing on the amount or extent of coverage Tire Reviews provides.

Review Samples

Some tires are provided by manufacturers for testing. These are never owned by Tire Reviews and are either returned or more often destroyed after the test is concluded ensuring no financial reward for testing.

Awards Licencing

Occasionally, a manufacturer will showcase an excerpt from one of my reviews or awards programs in its advertising. For these uses, companies sometimes pay a fee. I do not tailor my content or awards to solicit or encourage licensed usage. I specifically give 99% of awards away for free in order to remain impartial.

Investments

I do not hold any investments or financial interest in the brands whose products I cover.

Tire Reviews Tests, Hosts and Winners [updated March 2025]

• 2018 UUHP Test, hosted by Continental, won by Goodyear
• 2020 16" Tire Test, hosted by Goodyear, won by Continental
• 2020 All Season Test, hosted by Goodyear, won by Goodyear
• 2020 UHP All Season Tire Test, hosted by Michelin, won by Goodyear
• 2020 Extreme Performance Track Tire Test, hosted by Michelin, won by Michelin
• 2021 SUV Tire Test, hosted by Goodyear, won by Michelin
• 2021 UHP Tire Test, hosted by Goodyear, won by Michelin + Goodyear
• 2021 200tw Track Test, hosted by Michelin, won by BFGoodrich
• 2021 All Season Tire Test, hosted by Nokian, won by Michelin
• 2021 Winter Tire Test, hosted by Nokian, won by Michelin + Continental
• 2022 Summer UUHP Tire Test, hosted by Continental, won by Continental
• 2022 Summer Tire Test, hosted by Goodyear, won by Michelin + Continental
• 2022 All Terrain Test, hosted by Continental / Michelin, won by Firestone
• 2022 All Season Tire Test, hosted by Michelin, won by Hankook / Michelin
• 2022 Winter Tire Test, hosted by Michelin, won by Bridgestone
• 2022 Extreme Tire Test, hosted by Nokian, won by Continental / Michelin / Nokian
• 2023 Summer Tire Test, hosted by Continental, won by Continental
• 2023 UHP Summer Tire Test, hosted by Michelin, won by Continental
• 2023 UHP All Season Tire Test, hosted by Falken, no winner
• 2023 All Season Tire Test, hosted by Hankook, won by Michelin
• 2023 Winter Tire Test, hosted by Hankook, won by Bridgestone / Michelin
• 2023 SUV Winter Tire Test, hosted by Nokian, won by Continental
• 2024 All Season Test, hosted by Continental, won by Continental
• 2024 All Season Test 19", hosted by Pirelli, won by Pirelli
• 2024 Winter Test 19", hosted by Pirelli, won by Pirelli / Michelin
• 2025 All Weather Test, hosted by Nokian, won by Michelin
• 2025 Summer Touring Test, hosted by Pirelli, won by Pirelli / Continental

Any questions, please ask below.