Tire Reviews [Tire Reviews LLC] is run by Jonathan Benson, and is a brand that’s become common in the automotive media. Tire Reviews helps millions of tire buyers each month decide what tire they should purchase. 

In my role as a reviewer helping people make purchase decisions, I maintain rigorous standards to preserve my impartiality. 

I started Tire Reviews as a hobby because I love testing tires and automotive products, not to make money. Over the years the workload has made Tire Reviews a full time endeavour, so sponsored content makes up a part of our revenue and without it, Tire Reviews would not be able to operate. 

Tire Reviews does not currently produce full-length sponsored videos on the YouTube Channel. Every test is completely managed by myself, and I have full editorial control. No company can pay for preferential placement, scheduling, or pay to produce a video that I wouldn't otherwise create. I choose the products I cover. 

As long as Tire Reviews exists, you will never see a review or comparison video that has been sponsored by the subject of those videos, and you will never see a tire recommendation that has been paid for.

Tire Testing Information

Tire testing is hugely complicated and expensive, and requires very specialist facilities which are more often than not owned by the tire companies. This means tire manufacturers sometimes host tire tests, which is the same for any professional tire test including Auto Express, Auto Bild, ADAC etc.

When a company hosts a tire test, they have no control over the tires included in the test, the tests conducted, or the results of the test.

There is a list of tire tests Tire Reviews has conducted, who hosted, and the result at the bottom of the page, where you will see hosting does not guarantee a win. It is true that often the tire companies hosting the test place well in the test - this is because the tire manufacturers with the budget to host the tests are usually the premium manufacturers with the budget to make class leading products.

Advertising Information

Video Integrations

Any advertising in Tire Reviews videos will be clearly marked as advertising.

Website advertising

Tire Reviews offers advertising on the various tire reviews websites. Advertising on the website is separate to any testing or YouTube content, and there is absolutely no agreement or verbal implication that advertising on the website influences any content schedule or test results.

AdSense Advertisements

The pre-roll and post-roll advertisements placed on Tire Reviews YouTube videos and banner adverts on the website are selected by Google's AdSense platform. Tire Reviews has no input into those advertisements or affiliation with the companies that produce them.

Social Media

All sponsored content on the Tire Reviews social media channel is marked by the hashtags #ad or #sponsored, clearly displayed in the body of the caption or on the Story. If these hashtags are not present, the photo or video is organic content.

Travel and Accommodation

Tire Reviews does accept travel and lodging assistance from companies.. This includes airfare, train, taxi, and hotel to manufacturer release events, industry trade shows, and other media opportunities. It also includes incidental events during those occasions (such as meals, photo opportunities, and other group events). This has no bearing on the amount or extent of coverage Tire Reviews provides. 

Review Samples

Some tires are provided by manufacturers for testing. These are never owned by Tire Reviews and are either returned or more often destroyed after the test is concluded.

Awards Licencing

Occasionally, a manufacturer will showcase an excerpt from one of my reviews or awards programs in its advertising. For these uses, companies sometimes pay a fee. I do not tailor my content or awards to solicit or encourage licensed usage.

Investments

I do not hold any investments or financial interest in the brands whose products I cover. 

Tire Reviews Tests, Hosts and Winners [updated 07/12/2023]

2018 UUHP Test, hosted by Continental, won by Goodyear

2020 16" Tire Test, hosted by Goodyear, won by Continental

2020 All Season Test, hosted by Goodyear, won by Goodyear

2020 UHP All Season Tire Test, hosted by Michelin, won by Goodyear

2020 Extreme Performance Track Tire Test, hosted by Michelin, won by Michelin

2021 SUV Tire Test, hosted by Goodyear, won by Michelin

2021 UHP Tire Test, hosted by Goodyear, won by Michelin + Goodyear

2021 200tw Track Test, hosted by Michelin, won by BFGoodrich

2021 All Season Tire Test, hosted by Nokian, won by Michelin

2021 Winter Tire Test, hosted by Nokian, won by Michelin + Continental

2022 Summer UUHP Tire Test, hosted by Continental, won by Continental

2022 Summer Tire Test, hosted by Goodyear, won by Michelin + Continental

2022 All Terrain Test, hosted by Continental / Michelin, won by Firestone

2022 All Season Tire Test, hosted by Michelin, won by Hankook / Michelin

2022 Winter Tire Test, hosted by Michelin, won by Bridgestone

2022 Extreme Tire Test, hosted by Nokian, won by Continental / Michelin / Nokian

2023 Summer Tire Test, hosted by Continental, won by Continental

2023 UHP Summer Tire Test, hosted by Michelin, won by Continental

2023 UHP All Season Tire Test, hosted by Falken, no winner

2023 All Season Tire Test, hosted by Hankook, won by Michelin

2023 Winter Tire Test, hosted by Hankook, won by Bridgestone / Michelin 

2023 SUV Winter Tire Test, hosted by Nokian, won by Continental

Any questions, please ask below.